The New NCG Logo Revealed
After several weeks of great dialogue and constructive criticism, we’re excited to unveil the ‘new look’ for the NCG Brand Refresh.
This was a great experience and certainly exceeded our expectations. We were pleasantly surprised and humbled by your response and encouragement.
After receiving feedback and votes from our poll, we decided to combine the two most favorite logos. We chose to combine the color-wheel surround from logo number one the strong letter forms from the Google-esc logo number three. This keeps the logo readable, fun, and friendly while referencing our past.
We appreciate everyone who took the time to give us their perspectives and valued feedback. Thank you for being a part of the process.
Sampling of your feedback
“We like #1, we like the way the colors wrap around the ‘C'”
“Hands down, #1. It’s clean and simple. Nothing funky. More corporate. All of which will allow you to keep it around.”
“Option 1 is my favorite for the way that it incorporates the color for printing, yet does not take away from the actual branding of the name.”
“I love the simulated paper aspect and how fresh it looks.”
“The boldness of the all color “NCG” was better than the dominantly black lettering.”
“This was a hard choice! I like the vibrancy and dimensionality
of option 2 the best, so that’s why I picked it.”
“I like design #2 if it is strictly used as a color print, but I don’t think it would look good printed in black.”
“I like 2 a lot. 2 is bright, bold, very modern. Lets color do the talking.”
“A logo has to be legible and recognizable when reduced to thumbnail size. #3 does it.”
“This is the most easy to read and simplest design. Simple is ‘more’.”
“Good for you guys! I like #3 because of it’s simplicity and it’s retro leaning. It will likely be more timeless because of that.”
“I feel number three is the strongest. It is clean, crisp, readable and modern.”
“#3 looks the most professional, concise and confident.”
“I like that the shapes look like ink drops, and the CMYK colors harken to your name and to printing. It’s cleaner and simpler than some of the others.”
“I like the simplicity of #4. Would like the color drops to be dimensional.”
“They all look great. Good job! I like the primary colors used in 4.”
“While it probably departs the most of all the options from original logos, it’s clean, has a “current” look, and I like how the CMYK ink blots are used.”
“I like the organic feel of the color drops above the ‘N.’ It is friendly and inviting and still has the feel of the company. Very well done!”
“Option 5 read like ‘NOG’ to me, not ‘NCG’, since the color wheel fills in the counter on the ‘C’.”
“I like the C in #3, but like the font of #5, with #5 being my overall pick.”
“#5 looks too much like ‘NOG’.”
“I like the color wheel and the thin, classy font in this option :-)”
It’s Happening at NCG…
With our newly finished 10,000 square foot expansion, to our G7 Certification for color management and the addition of new talent to our already dynamic team, it’s been a good year.
With so many positive changes and enhancements over the past 12 months, we felt it was the perfect time for a little ‘Brand Refresh.’
So we started to brainstorm….
And we decided the best way to tackle this project would be to go to the experts; the marketing professionals, graphic design gurus and creative minds….and boy did YOU deliver!
The feedback was great and we quickly realized the power of engaging
with our partners and involving them in the process.