A good direct mail campaign is a powerful tool for a company’s marketing efforts. But it’s happened to the best of us: you spend hours creating the perfect postcard campaign, crafting compelling copy and creating an eye-catching design, only to find that it doesn’t look so great once it hits the mailbox.
Why does direct mail get damaged?
Damaged Direct Mail: Why It Happens
This is because mail does not always fare so well on its journey through the high-speed rollers and sorting machines at the post office. Every day, the USPS delivers nearly half a billion pieces of mail. Your direct mail may go through several of these machines on the way to its final destination. This equipment can sometimes leave scuff marks or toner behind making your piece less appealing and potentially leaving some important information unreadable.
How to Protect Your Direct Mail from Damage
While some direct mail damage is inevitable—and in fact consumers expect mail to show some wear and tear—there are steps you can take to make sure your mail arrives in the best possible condition.
The Benefits of Aqueous Coating
Aqueous coating is a game-changer in the printing industry, especially when it comes to the durability of mailed printed materials. This water-based and eco-friendly coating offers superior protection against scuffing, smudging and scratching, making it perfect for printed materials that undergo frequent handling and mailing. Moreover, it enhances the appearance of printed materials by improving color vibrancy, contrast, and clarity, resulting in a professional and eye-catching finish. By using aqueous coating, you can be confident that your printed materials will not only look great but will help leave a positive impression on your customers.
